If you're producing an activewear, sportswear, healthcare, or athletic lifestyle campaign and looking to cast genuine athletic talent, this page covers HHM's sports and fitness roster and what's worth knowing at brief stage.
Athletic Commercial Talent for Every Brief
Sports and fitness modelling spans a wide commercial range — from aspirational activewear campaigns calling for a specific athletic aesthetic through to healthcare and pharmaceutical advertising where authentic, natural physical presence is the brief. HHM's sports and fitness roster covers female and male talent across a range of athletic builds, disciplines, and ages — enough breadth to support accurate casting for activewear and sportswear brands, gym and nutrition campaigns, health and wellness advertising, sports equipment brands, and broadcast productions across the UK.
The vast majority of models on the HHM sports and fitness roster are working commercial professionals, selected for genuine athletic capability and on-set performance — not simply a particular body type. Many maintain active training regimes as a professional requirement. They understand briefs, take direction efficiently, and hold up across the full length of a demanding production day, including extended periods of physical activity on camera and repeated movement sequences across multiple takes.
Physique Maintenance and Production-Ready Standards
Under HHM's Talent Code of Conduct, sports and fitness models are required to maintain their physique and appearance in line with current portfolio imagery, and to notify the agency promptly of any significant change — body composition, injury, or any condition that might affect suitability for a confirmed or upcoming booking. For productions where a specific physique, muscle definition, or athletic build is central to the brief, HHM recommends confirming the model's current condition at booking stage rather than relying solely on portfolio imagery. For multi-day productions and repeat campaigns where physique continuity is part of the creative, the recommendation is to raise that as an explicit brief item before the first shoot day rather than after a discrepancy is discovered on set.
For activewear, sportswear, and athletic lifestyle briefs where specific clothing sizes or garment fits are required, models communicate any relevant size changes promptly. Pre-shoot fittings are strongly recommended for productions where client-supplied activewear must fit precisely, and are charged at half the hourly rate with a minimum of £50 per hour under HHM's standard terms.
