If you're a producer, marketing lead, photographer, or art director casting for an inclusive campaign and looking for authentic non-binary, genderqueer, gender-fluid, or transgender talent, this page covers HHM's roster and what's worth knowing at brief stage.
HHM represents professional non-binary, genderqueer, gender-fluid, and transgender models for commercial advertising, fashion, and brand campaigns across the UK. The vast majority of talent on this roster are working commercial professionals, selected for their ability to deliver consistently on set and represent brands authentically.
As an independent family-run agency operating since 1991, HHM is committed to fair, ethical representation across every talent category. Inclusive casting is not a trend for the agency — it is a long-standing professional practice.
Professional Talent for Inclusive Campaigns
If HHM's non-binary and transgender models are available for advertising campaigns, brand and lifestyle photography, fashion and beauty productions, and broadcast and digital content. They are experienced commercial professionals, held to the on-set performance and reliability standards that apply across HHM's commercial roster. Every booking is managed directly by the HHM team, and every model is represented with the same care, contractual protection, and professional standards as any other HHM talent.
HHM represents individuals from across the gender-diverse spectrum, including non-binary, genderqueer, gender-fluid, and transgender men and women. The roster reflects genuine diversity of background, identity, and presentation — gender expression, aesthetic, and personal style vary across the talent represented. Where a brief requires a specific gender expression or presentation, communicate that to the agency at the point of enquiry so HHM can confirm the most appropriate talent. Authentic non-binary and gender-diverse representation means casting talent whose identity and presentation genuinely align with the creative, not assigning the category to the nearest available model.
If you are casting for an inclusive campaign and need to discuss the right talent for your brief, contact the agency directly.
