If you're a producer, marketing lead, photographer, or art director casting plus size or curve talent for fashion, retail, ecommerce, lifestyle, or brand campaign work, this page covers HHM's plus size roster and what's worth knowing at brief stage.
HHM represents professional plus size and curve models for fashion and retail advertising, ecommerce photography, lifestyle and brand campaigns, and broadcast productions across the UK.
Plus size and curve modelling carries the same professional demands as any other area of commercial work — models are selected for their ability to deliver consistently on set, take direction efficiently, and sustain performance across a full production day. The vast majority of HHM's plus size roster are working commercial professionals chosen for on-set capability, not size alone.
As an independent, family-run agency with more than 35 years of specialist expertise, every booking is managed directly by the HHM team.
Authentic Plus Size and Curve Talent for Commercial Productions
HHM's plus size and curve roster covers female and male talent across a range of sizes, ages, looks, and ethnicities — enough breadth to support accurate casting for inclusive fashion and retail campaigns, ecommerce and catalogue photography, lifestyle and wellness brands, healthcare and pharmaceutical advertising, and mainstream brand productions where genuine size diversity is central to the brief. Demand for authentic size representation in commercial advertising has grown as brands have recognised that size diversity reflects the reality of their audience rather than a stylistic choice.
Sizing, Consistency, and Ecommerce
For clothing, ecommerce, and retail productions where garment fit is central to the brief, accurate sizing is as important for plus size bookings as for any other clothing model category. Under HHM's Talent Code of Conduct, models are contractually required to notify the agency promptly of any significant change in their measurements — particularly where a specific size has been confirmed for a booking, or where a client relies on that model for repeat ecommerce or catalogue work. For productions where client-supplied garments must fit precisely, HHM recommends confirming the model's current measurements at booking and arranging a fitting prior to shoot day.
