Use the search facility below to customise your casting.
Gender
Model heritage
Location
Pronouns
Modelling Categories
Age
18-100
Dominant Hand
Gloves (width)
6" - 11"
Left Ring Finger
C - Z.5
Wrist
12cm - 25cm
Shoe
3 - 14
Eye Colour
Hair Colour
Hair Length
Hair Type
Left Piercing
0 - 10
Right Piercing
0 - 10
Chest / Bust
28" - 50"
Men's Collar size
14" - 20"
Women's Dress
2 - 20
Height
4' 2" - 7' 0"
Hips
33" - 40"
Inseam
27" - 40"
Suit
Waist
20" - 40"
Skills
Sports
Driving License
If you're a producer, marketing lead, photographer, or art director casting for healthcare, financial services, lifestyle, retail, or any campaign requiring authentic mature representation, this page covers HHM's mature and classic roster and what's worth knowing at brief stage.
Brands have increasingly recognised that a substantial part of their UK audience — the over-fifties — is under-represented in campaigns that skew towards younger talent. Demand for authentic age representation in commercial advertising has grown accordingly. Mature commercial models bring something to a production that younger talent cannot replicate: lived experience, natural authority, and an unforced physical presence that reads as genuinely familiar to an older audience.
HHM's mature and classic roster covers female and male talent from their forties through to their seventies and beyond, across a range of looks, ethnicities, and body types — a breadth that supports accurate casting for healthcare, financial services, lifestyle, retail, and brand campaigns where authentic mature representation matters. Mature talent on the roster is selected to the same professional standards as the rest of the HHM commercial book: punctuality, directability, on-set reliability, and the ability to hold up across a full production day. Many have extensive experience across advertising, television commercials, lifestyle photography, and brand content.
HHM's Talent Code of Conduct requires mature models to maintain their appearance in line with current portfolio imagery and to notify the agency of any significant change. For mature talent this has particular weight — natural changes in appearance over time are part of the authentic value these models bring to productions, and portfolio imagery needs to keep pace with how the talent actually looks. HHM actively manages this across the mature roster, refreshing portfolio imagery as needed and flagging any meaningful change in appearance to clients at the earliest opportunity. For bookings where a very specific look is central to the brief, requesting current images of the talent at casting — beyond portfolio imagery — is standard practice on any production where the model's authentic current appearance is a critical variable.
