If you're a producer, marketing lead, photographer, or art director casting for an inclusive campaign and looking for authentic LGBTQ+ talent, this page covers HHM's LGBTQ+ roster and what's worth knowing at brief stage.
HHM represents professional LGBTQ+ models for commercial advertising, brand and lifestyle photography, ecommerce productions, and broadcast content across the UK. The vast majority of talent on this roster are working commercial professionals, selected for their ability to deliver consistently on set and represent brands with authenticity.
As an independent family-run agency operating since 1991, HHM is committed to fair, ethical representation across every talent category. Inclusive casting is not a recent development for the agency — it is a long-standing professional practice.
Professional LGBTQ+ Talent for Commercial Productions
HHM's LGBTQ+ models are available for advertising campaigns, brand and lifestyle photography, ecommerce imagery, fashion and beauty productions, and broadcast and digital content. They are experienced commercial professionals, held to the on-set performance and reliability standards that apply across HHM's full commercial roster. Every model is represented with the same care, contractual protection, and professional standards as any other HHM talent.
Working with LGBTQ+ Talent on Set
Productions booking LGBTQ+ talent through HHM are expected to provide a working environment on set that reflects the professional respect extended to all talent. In practice: clear, respectful direction and an atmosphere in which the model can focus on the work.
Production teams should not ask models personal questions about their identity, relationships, or background on set. A model's LGBTQ+ identity is not a creative brief to be explored through conversation — it is simply part of who they are as a professional. Where a production is booking non-binary or transgender talent specifically, HHM will provide any relevant guidance on pronouns and preferred address as part of the pre-assignment brief. The professional conduct expected of all HHM talent is the conduct expected here, without exception.