Some campaigns earn their press coverage. Subway's Baguette Ring — a real, wearable gold ring shaped like a baguette, set with red, green and yellow stones, launched as a Valentine's Day competition — earned plenty.
The brief called for close-up jewellery and food handling shots alongside wider commercial lifestyle imagery. HHM's Karolina delivered both: hand model for the ring work, commercial model for the portrait frames. The nail look — a green French tip on a nude base, pre-applied before the shoot — echoed the brand palette and held up across every shot.
It's the kind of dual-specialism casting that collapses what could be two separate bookings into one. The campaign ran nationally and the coverage followed.
Congratulations to the whole team.
Production Credits
Photographer — Will Ireland @pinpep
Food Stylist — Dom Alexander
Production — Taylor Herring
Hand & Commercial Model — Karolina @hiredhandsmodels
