Pregnancy & Maternity Models

A pregnancy model, often referred to as a maternity model, is a woman who is currently pregnant and models to showcase products, services, or ideas specifically related to pregnancy and motherhood. They are distinct from other models because they highlight the beauty and essence of the pregnant form, allowing brands and companies to authentically represent the pregnant experience.

Here are the kinds of jobs that feature pregnancy models:

1. Maternity Clothing Brands: One of the most prominent sectors employing maternity models is the maternity clothing industry. These models wear and promote maternity wear, from casual and work-appropriate attire to special occasion dresses and activewear.
2. Magazine Features: Pregnancy and parenting magazines often feature articles on various aspects of pregnancy, childbirth, and motherhood. Maternity models might be used for these feature spreads.
3. Advertising Campaigns: Brands selling products or services related to pregnancy, childbirth, or early motherhood might use pregnancy models for their ad campaigns. This could be for items like prenatal vitamins, stretch mark creams, pregnancy pillows, and more.
4. Stock Photography: There's a demand for stock photos showcasing various stages and aspects of pregnancy. Maternity models might be used for such photo shoots to create images for general purchase and use.
5. Educational Materials: Pregnancy models might be used in educational or instructional videos, pamphlets, or online resources related to prenatal care, exercises, childbirth classes, or other pregnancy-related topics.
6. Commercial Ads: TV and online commercials for products like morning sickness remedies, heartburn medications suitable for pregnant women, or even general products that want to include pregnant women in their narrative might employ pregnancy models.
7. Runway Shows: Occasionally, maternity fashion brands might host runway shows specifically showcasing their latest lines, and maternity models would be used for these events.
8. Lingerie and Swimwear: Brands that produce maternity lingerie or swimwear specifically designed for pregnant bodies will use maternity models to showcase these products.
9. Fitness and Yoga: With the rise of prenatal fitness and yoga classes, there's a demand for models to showcase proper techniques and poses that are safe and beneficial for pregnant women.
10. Trade Shows and Expos: Pregnancy and baby-related expos and conventions might use maternity models to demonstrate products or wear specific brands' clothing.

The Advertising Standards Authority (ASA) have a mandate that advertising must not mislead, harm or offend. Therefore, any advertisement featuring a pregnant individual uses a product that would be considered harmful to her or her baby could potentially fall afoul of these regulations. Such products would like: 

1. Alcohol
2. Caffienated Beverages
3. CBD Oils
4. Beverages & Snacks Content of Refined Sugars
5. Prescription Medications
6. Tobacco