Plus Size Models

Curve and plus size are distinct categories with different size brackets, and the distinction matters at brief stage. Curve modelling typically covers female talent from UK size 12 upwards — models with a fuller, more voluptuous proportion that is not yet classified as plus size. Plus size modelling covers talent from UK size 18 upwards. Both categories are represented on this page and both are within HHM's commercial roster. For productions briefing for one of these categories specifically, the correct terminology and size range should be confirmed at the point of enquiry to ensure the right talent is identified. A brief for a curve model and a brief for a plus size model will produce different casting options — and using the terms interchangeably at brief stage is the most common source of a mismatch between what a production expects and what arrives on set. Male plus size talent is also represented across a range of builds and sizes. Contact HHM with the specific size range and body type required and the agency will confirm the most appropriate options from the roster.

Yes. HHM's plus size and curve models are experienced across both formats — high-volume ecommerce product photography where consistency, pace and garment handling are the primary requirements, as well as campaign and advertising work where creative direction and brand storytelling are central. For ecommerce productions with specific sizing requirements, confirming the model's current measurements at booking stage and arranging a pre-shoot fitting for any garments that must fit precisely are strongly recommended. The same sizing consistency obligations that apply to all HHM clothing models apply to the plus size roster.

Continuity for plus size models is managed in exactly the same way as for all HHM commercial talent — through contractual maintenance obligations and proactive communication. Models are required to notify the agency promptly of any significant change in their measurements or appearance. For productions photographing entire collections across multiple shoot days, or brands with an ongoing plus size ecommerce relationship, confirming the model's current measurements before each shoot and building a pre-shoot fitting into the production schedule eliminates the most common source of continuity issues.